User generated content
𝙒𝙝𝙖𝙩 𝙞𝙨 𝙞𝙩?
UGC is brand specific, original content created by customers. This could include testimonials, client videos, images, client mention on a post, etc.
𝙒𝙝𝙮 𝙙𝙤𝙚𝙨 𝙞𝙩 𝙢𝙖𝙩𝙩𝙚𝙧 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨?
UGC is modern day word of mouth marketing.
People trust people. With the amount of companies online, the competition of ad space has increased tremendously. Utilizing UGC helps your target audience feel authenticity towards your brand.
Think about how quickly majority of internet users are easily influenced by one video. For example: the Lululemon belt bag.
Due to the hype and trend that surrounded this one product, hundreds of customers have made videos about this item. Lululemon struggles to keep it in stock. Competition such as Lole and TNA have created identical copies. Specific colours are being sold for a profit on platforms such as Facebook Marketplace and Kijiji.
It’s simple, positive brand image and UGC marketing = high brand value and high profit
𝙒𝙝𝙖𝙩 𝙤𝙩𝙝𝙚𝙧 𝙗𝙚𝙣𝙚𝙛𝙞𝙩𝙨 𝙘𝙖𝙣 𝙮𝙤𝙪 𝙚𝙭𝙥𝙚𝙘𝙩?
- Gain potential and current clients trust
- Increase brand loyalty
- Grow community
- Influence purchase decisions
- Free or low cost
𝙏𝙮𝙥𝙚𝙨 𝙤𝙛 𝙐𝙂𝘾 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙪𝙨𝙚 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙗𝙚𝙖𝙪𝙩𝙮 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨:
- Client Testimonials
- Product Reviews
- Client selfies
- Q+A on Instagram Stories
- Replying to comments on TikTok through video response
As a brand owner, utilize different types user generated content strategically and you’ll see more success in no time.
Follow our Instagram: @trixie.lash and Tiktok: @trixielash for more educational content.
